No two individuals are alike. Similarly, each region in the U.S. has distinct styles in fashion, food and music. “These traditions and trademarks permeate all elements of the region’s culture, including into the homes of its residents,” Hannah Yeo, Color & Design Expert at Benjamin Moore, tells Freshome.
In fact, Yeo says Benjamin Moore has been able to spot a geographic design trend in how colors are being used. These are the most popular paint hues in eight cities across the U.S.
“Lighter colors are favored in the interior of the home across the nation and Los Angeles leads this trend,” Yeo says. As a hub for great design, she says white becomes an essential color in this area. “From warm pinkish white to the palest blue — or even the combination of whites — the soft nuances of whites enhance LA homes.”
On the home’s exterior, Yeo says homeowners often use richer colors to add curb appeal. In the photo above, you’ll see a top pick: Simply White. It’s a clean, crisp, multi-purpose white. Simply White is a favorite for ceilings, trim and walls. Iceberg, Swiss Coffee, and Revere Pewter are some of the other popular colors in the area.
With over 39 million residents, California is the most populous state in the U.S. Although San Diego is only 120 miles away from Los Angeles, the state is so large that it could be considered a separate region. And San Diego also has a different color palette. While Los Angeles embraces shades of white, San Diego leans toward the most stylish color of every year: black.
“San Diego isn’t afraid of color,” Yeo says. “Dark, neutral colors, like black, are balanced with light yellows, blues and pinks.” Black HC-190 is part of the Historical Collection inspired by America’s historic landmarks and works well in traditional and contemporary spaces. Other popular colors in this area include Eagle Rock, Sidewalk Gray, Butterfly Kisses and Love & Happiness.
“In Denver, nature-inspired hues such as blues, greens and cool neutrals complement the surrounding landscape,” Yeo says. Van Courtland Blue is a decorative old-world blue that also works well in contemporary spaces. Plus, it mimics the city’s mountainous views. Other popular colors in this part of the country include Kendall Charcoal, Pale Oak, Decorator’s White and Silver Marlin.
“From off whites to light grays, soft neutrals dominate Chicago,” Yeo says. “Blues with gray undertones are fresh additions to the soft, neutral palette.” Balboa Mist, a part of the Classic Color Collection, is a timeless, elegant color that is always a favorite among consumers and professionals in the Windy City. Other popular colors include Edgecomb Gray, Sea Haze, Gray Owl and Beach Glass.
If you’re selling your home, take a note from Chicago. Soft, neutral colors are recommended by many realtors when your home is on the market.
“Florida also has a distinct color palette,” Yeo says. “Due to the warm temperature, cool whites are often used on the exterior of the home to keep the heat away. Bright blue accents are used to bring a nice breeze indoors.” Toronto Blue is a bold, saturated hue that excites and inspires, adding pops of color. Mountain Peak White, Collingwood, Evening Blue and Pale Oak are other popular colors in this area of the U.S.
“Philadelphia’s palette is comforting yet sophisticated,” Yeo says. “From cool grays to warm neutrals, these versatile hues provide a soothing backdrop to any space.” Shaker Beige is an inviting mid-toned tan with a beachy vibe. Other popular colors in Philadelphia include Stonington Gray, Pleasant Pink, Buckland Blue and Woodlawn Blue.
“Red, white and blue colors best represent Dallas,” Yeo says. “Off-whites and pale neutrals provide a soft backdrop for bold reds and blues to pop.” Caliente is a vibrant, charismatic shade of red — radiant, strong and full of energy. Other popular colors in this part of the country include Bermuda Turquoise, Icicle, Chantilly Lace and Iron Mountain.
“Nashville also embraces colors from the Benjamin Moore Historical Collection, which was inspired by 18th– and 19th-century architecture,” Yeo says. “Neutrals and blues feel calm and composed for an updated traditional look.” Raccoon Fur is a pure gray color that can be used in a variety of color combinations. Other popular colors in Nashville include Manchester Tan, Palladian Blue, Wickham Gray and Shaker Beige.
Tips for homeowners trying to choose paint colors
Selecting colors for your home can be overwhelming, but Yeo provides a few tricks to make the process easier.
“First, start by finding a point of inspiration. This can be anything from a favorite fabric to the colors in your kitchen countertops,” Yeo says. “Even a color drawn from a piece of wall art, a page torn out of a magazine or a picture found online can be a great source of inspiration.” This can be a helpful first step in narrowing down the color choices you consider.
“Once you’ve figured out which general color families appeal to you, set your focus on that portion of the display at the store or that section of the fan deck,” she explains. “Within each color family, you will see a wide range of colors, so go with your instincts. Chances are you will be drawn to a few colors that will help you narrow down the choices.”
Yeo also recommends thinking about the existing dominant color in your space. “This can help you to further narrow down your selection,” she says. “For example, if you have cherry wood kitchen cabinets, you should consider that in making your color choice.”
Before making a final selection, Yeo recommends buying a pint sample to fully understand how the color will look in your home. “Remember that the light in the store will be different from the light in your home,” she says. “So the best way to make an informed decision is by painting a sample in the room where you’ll be using the color.”
Be sure to view the sample during the day to determine if you like it. Also, consider the different types of paint sheen — flat, eggshell, satin, semi-gloss and gloss — to ensure you pick the right finish for your project.
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