How to Make Your Vacation Rental Appealing to Winter Guests

With over 4 million short-term vacation rentals competing for bookings on sites like HomeAway and Airbnb, catching the eye of a great guest can be tough. Keep your vacation rental top of mind this winter by making it look like a cozy space for vacationers to rent. Make a few wintertime tweaks, update your listing and off you go!

Warm up your decor

You don’t have to completely redecorate, but making a few adjustments can quickly add a wintry getaway feel to your Airbnb or HomeAway rental. Think fuzzy blankets, lots of textures and warm colors. Create an island vibe with greens, blues, oranges and yellows. Here are a few ideas to get you started.

Add seasonal throw pillows and cozy textures with deep, lush colors. Complete the theme with seasonal decor. Replace summery sisal rugs with warm, comfy rugs. You can also turn your bathroom into a comfortable space with a fresh, new shower curtain and seasonal scented soaps. This can make your vacation rental feel warm and inviting.

Fill a mason jar with water and pop in some beautiful blooms. Put up your most memorable vacation photos, maps of local attractions and cool travel art. Include some locally-sourced decorations in your space. This could be as easy as filling a small dish with stones or other mementos you’ve picked up on your own travels. Use keepsakes from your favorite trips to decorate the rooms, inspire your guests and spark conversation.

Play up winter activities

Your guests aren’t just sleeping and showering at your rental property — they’ll be hanging out, having fun and ready to live it up like a local. Help them enjoy their stay even more by giving their winter adventures a jump start. Winter essentials like these will make them hit that Book button!

  • Indoor dining and lounging area with great furniture
  • Fire pit for friends and family to gather around
  • Cozy couches for afternoon relaxing
  • Local guidebooks and magazines, plus a personal list of your favorite activities and restaurants
  • Books and board games for rainy days

Showcase a warm air conditioning unit

There’s nothing worse than arriving at a beautiful vacation rental and discovering that it’s freezing cold and you can’t sleep at night. Make sure your guests’ environment is as comfortable as their own home — with the right air conditioning unit.

Before your winter rental season starts, change your air filters and get your air conditioning unit serviced. You should also consider investing in a regular maintenance agreement that includes spring and fall service, so you’ll be ready for guests year-round. It’s an affordable way to have peace of mind that your renters will be comfortable during their stay.

If you’re outfitting a new Airbnb rental or upgrading your HVAC unit, look into getting a ductless cooling and heating system. Ductless systems are very popular for rentals and allow your guests to control their own temperature and comfort. And because ductless systems are a closed system with no ductwork, they’re more energy efficient and will help you save money on electric bills.

Spread the word and share pictures

Once you’ve turned your space into a vacation haven, be sure to take new photos and update your rental listing. Don’t forget to update your property’s title and description to mention the updates you made for the winter travelers. It could be as simple as GREAT WINTER GETAWAY. These words and images will paint the perfect picture, so potential guests can imagine themselves enjoying the ideal vacation week or weekend in your home-away-from-home.

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